Alan Smith

Fabio Secci

Customer Experience &
Developer Manager

at Hertz | London, United Kingdom

Personal Profile

I have a strong and real passion for Digital Customer Experience and Digital Marketing. I follow this passion in my job field and out of it, keeping myself updated about new trends and their application in business.
Part of my job consists of elaborating Ux Strategy with the purpose of enhancing the Online & Offline Customer Experience for top brands and companies. Those activities gave me the chance to manage different project teams of designers, developers and digital marketers, working for high profile clients.

Work Experience

Customer Experience &
Developer Manager at Hertz

June 2014, London, United Kingdom

My main activities are:
> Insight and analysis regarding:
- Customer feedback
- Usability
- Local marketing
- Customer journeys and touch point across web and mobile
> Manage the Hertz International Online Scope of Work - prioritizing initiatives by strategic value, revenue potential and development capacity.
> Manage internal and external stakeholders for web development
> Oversee every aspect of digital projects, such as :
- Manage the relationship with the online agency
- Work with creative team on technical design briefs, drawing, prototyping wireframing
> Research, site performance statistics and web trends
> Engage marketing and sales community across franchisee and corporate countries with regular updates on web development.
> Implement testing plan and reporting metrics to evaluate the success of user experience deliverables

Digital Experience & Digital PM at NowAvailable

December 2011 – Present ( 2 years) Milan Area, Italy

My main activities are:
> Support Creative Directors, Account Managers and Digital Production on
developing design direction.
> Defining and monitoring Team performance: business goals, implementation, exploiting new business opportunities
> Analyze and optimize different platforms usability
> User Insight Management (through Focus Groups) or A/B test (through Google Analytics - Content Experiments)
> Pitch every month about new Digital and Ux trends, in order to influence the clients and internal team
> Manage the Internal Company Facebook Group on innovation and digital topics.
> Undertake and monitoring the prototypes process creation.

Digital Marketing Consultant at Media for Health

March 2013 – October 2013 (8 months) Milan Area, Italy

I follow the team into the different activities:
> User Experience - Interaction Design - Information Architecture
> Training about Digital Marketing – User Experience
> Multi channel Digital strategy - Brand Identity
> Social Media Marketing
> Social CRM
> Social Mobile Marketing
> Benchmark about digital trends and innovative solutions into the market.

Some brands and Client Firms I worked for: Feliway, Biorevolt, PoolPharma, Estetil, Kilocal, Mg.K vis

Digital Media Strategy - User Experience Consultant at Logotel

July 2010 – December 2011 (1 year 6 months) Milan Area, Italy

I’ve been in charge to follow different projects like: business & consumer communities development, online marketing campaigns, seo, social media marketing, customer experience.

Some brands and Client Firms I worked for: Bmw Motorrad, Weconomy, Intesa SanPaolo, Telecom, Swatch, Citroen, Peugeot, Enel, Folletto, Eco Store, Amplifon, Beretta, Welcome Travel, MediaWorld, Nemes, SuperMedia

Employment Paper / Web team

Sky Italia December 2007 – July 2009 (1 year 8 months) Cagliari Area, Italy

My principal activities were:
> Analyze and monitoring internal teams back-office task, in terms of productivity, problem solving, customers follow-up;
> Assure continuous sales information update and support the technical units through webmail channel in order to solve customers’ needs.

Technical consultant

Sky Italia May 2006 – December 2007 (1 year 8 months) Cagliari Area, Italy

Collaboration in the development of an internal CRM platform very useful to follow-up consumers Support the consumer on technical problems:
> Decoder standard, high technology;
> Software - PayPerView.


  • Fox Italy
  • Fitness
  • Buitoni
  • Nescafè Dolce Gusto
  • Baci Perugina
  • Nesquik
  • Nivea
  • Volkswagen
  • Galbusera
  • Bmw
  • Intesa San Paolo
  • RadioItalia
  • Mtv
  • PoolPharma
  • Burger King
  • Vorwerk Folletto
  • Purina
  • Felix
  • Nescafè Africa
  • Formaggino Mio
  • Interni Magazine

Key Skills

  • Digital marketing
  • Digital Experience
  • SMM
  • Digital Trends
  • Digital Innovation
  • Mobile Marketing
  • Customer experience
  • CRM
  • Digital PM
  • Creative Technology
  • Analyst
  • Coaching



Web & Multimedia Design

Principal subjects:
Web Marketing, Social Media Marketing, Search engine optimization, Digital Project Management, Advertising, Mobile Marketing, User Experience, Web Design.

Private English course

Wall Street Institute

Principal subjects:
Business English course


Graduate Political science

Principal subjects:
Economy, Finance science, Statistic, Information technology, Sociology

Information Technology

Principal subjects:
Automated Systems, Electronics, Applied mathematics, Statistics, Development languages

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