Personal Profile

I have a strong and real passion for web and digital marketing, and I like to keep me updated with new trends and their application in business.
During my work experience I have to elaborate online branding strategy, from positioning to implementation, in order to achieve customers’ targets and to exploit their brand.
Another important part of my work is to study and elaborate the best user experience in each online and offline touch points, in coherence with the adopted digital strategy.

Work Experience

Digital Experience & Digital PM at NowAvailable

December 2011 – Present (1 year 1 month) Milan Area, Italy

My main activities are:
- keep updated on new digital trend and evaluate the opportunities to apply them in new projects;
- participate in the strategy definition from the creative brainstorming to the final project delivery to customers;
- supervise the project different steps: brand strategy, creative brainstorming, technology definition, digital innovation, planning, Ux documents - optimization of company project workflows in order to simplify internal processes and increase efficency.

I worked for important companies and brands: Baci perugina, Nescafè, Lierac, Testanera, Cariparma, Buitoni, Cesvi, Fitness, Nesquik, Caractere, BurgerKing, Che Banca, RadioItalia, Sanbittèr, Perugina, Nescafé Dolce Gusto

Digital Marketing Consultant at Media for Health

March 2013 – Present (1 month) Milan Area, Italy

I follow the team into the different activities:
> Multi channel Digital strategy - Brand Identiy
> Social Media Marketing
> Social CRM
> Social Mobile Marketing
> Benchmark about digital trends and innovative solutions into the market
> User Experience - Interaction Design - Information Architecture

Digital Media Strategy - User Experience Consultant at Logotel

July 2010 – December 2011 (1 year 6 months) Milan Area, Italy

I’ve been in charge to follow different projects like: business & consumer communities development, online marketing campaigns, seo, social media marketing, customer experience.

Some brands and Client Firms I worked for: Bmw Motorrad, Weconomy, Intesa SanPaolo, Telecom, Swatch, Citroen, Peugeot, Enel, Folletto, Eco Store, Amplifon, Beretta, Welcome Travel, MediaWorld, Nemes, SuperMedia

Employment Paper / Web team

Sky Italia December 2007 – July 2009 (1 year 8 months) Cagliari Area, Italy

My principal activities were:
- analyze and monitoring internal teams back-office task, in terms of productivity, problem solving, customers follow-up;
- assure continuous sales information update and support the technical units through webmail channel in order to solve customers’ needs.

Technical consultant

Sky Italia May 2006 – December 2007 (1 year 8 months) Cagliari Area, Italy

Collaboration in the development of an internal CRM platform very useful to follow-up consumers Support the consumer on technical problems:
- Decoder standard, high technology;
- Software - PayPerView.

Key Skills

Digital marketing
Digital Experience
Social Media Marketing
Digital Trends
Digital Innovation
Mobile Marketing
Customer experience
CRM
Digital Project Management

Education

Master

Web & Multimedia Design

Principal subjects:
Web Marketing, Social Media Marketing, Search engine optimization, Digital Project Management, Advertising, Mobile Marketing, User Experience, Web Design.

University

Graduate Political science

Principal subjects:
Economy, Finance science, Statistic, Information technology, Sociology

Information Technology

Principal subjects:
Automated Systems, Electronics, Applied mathematics, Statistics, Development languages

Fabio Secci

Digital Experience &

Digital Marketing Consultant